CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its turnaround effort.

The move will impact approximately 80-90 Starbucks "Pick Up" stores across more than 20 states, including locations in Illinois. Some spots are facing permanent closure while others will be converted ...

Starbucks announced that it's shuttering an entire line of stores in 2026. See which Ohio locations are on the chopping block ...

Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks CEO Brian Niccol said the company's pickup-only locations no longer match the coffee chain's vision for a warmer ...

CEO Brian Niccol must want to undermine the morale among some of his most critical workers. The coffee store company will ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during the chain’s Q3 earnings, beyond his early hook of returning to core, ...

Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.