Back in 2011, it looked as if augmented reality (AR) might become as ubiquitous as the barcode on food packaging as marketers sought new ways to entice consumers with more immersive experiences. Fast ...
AR has been technically feasible for the past 40 years and commercially available for over five, but cost and complexity have been big barriers for smaller businesses. Up till now AR has been seen as ...
This tool is no longer available via the BBC. Augmented reality is still in its infancy – but we already believe that it has vast potential. While the future may be in wearable technology, the present ...
In 2007, Singapore’s digital sector was buzzing after Tourism Canberra, Tourism Queensland and the Korea Tourism Organisation collectively became the first users of the two-dimensional mobile ...