The ad coincided with Lay's offering 100,000 people a free bag of chips via a QR code during the commercial. The chips are expected to be delivered to the lucky winners within 72 hours; if they don't ...

Super Bowl LVI viewers are mostly in agreement about the worst commercial of the night after an “annoying” ad for cryptocurrency showed just a bouncing QR code. During Sunday’s game between the Los ...

YouTube Brandcast is a keynote aimed at advertisers, and the 2024 edition has some announcements that viewers will certainly notice, including branded QR codes. Be on the lookout for branded QR codes ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...