New Xbox CEO Asha Sharma has revealed that consoles, presumably all Xbox consoles, will receive a new boot-up screen in an update on May 13. This new boot-up screen adds a classic boot-up sound to the ...

TL;DR: Xbox is introducing a new startup sound and animation next week, reflecting a broader rebranding effort led by CEO Asha Sharma to strengthen Xbox's identity amid shifts in console, PC, and ...

Newly-installed Xbox boss Asha Sharma has revealed the company's new console bootup sequence, which is set to go live via a firmware update next week. Via a post on social media, Sharma dropped the ...

Xbox announced that select Xbox Insiders can begin testing the latest Xbox console updates, including the newly introduced boot up experience, refreshed tiered Gamerscore badges, and expanded game ...