Now Werther’s Original is introducing a denim line that seems destined to become known as grandma jeans. The candy maker has ...

More from Sourcing Journal Wrangler Washes Jeans with Coors Beer Wrangler Drops 'Modern Westernwear' With Pacsun Kontoor's ...

Coors Banquet and Wrangler jeans have just proved that beer and jeans are the collab we didn’t know we needed. Does it get ...

Beer Wash Jeans, the first-ever denim washed in real Coors beer. Yes, you read that right—Wrangler has taken their iconic ...

Kontoor Brands, owner of Wrangler and Lee jeans, has seen significant stock gains but now appears fairly valued. Learn more ...

Americans might be drinking less beer these days, but that’s only opening up more inventive ways to deal with the surplus.

Jeans made of "the first and only Wrangler denim washed in Coors" are available for a lucky few winners for a limited time.

Denim brand Wrangler has partnered with American beer brand Coors Banquet to launch its first-ever beer-washed jeans. The ...

After retaining this one manual part longer than anyone else, this model at least holds onto another a little longer.

From concert stages and rodeos, to tailgates and honky-tonks, Coors Banquet and Wrangler® have crossed paths for years. Now, ...