Many things to many different organisations. As well as helping B2B organisations with their marketing and sales efforts, good email is about being able to deliver service, and communicate well with ...

Balance is key. Automation saves time and cuts costs, but human interaction is essential for complex moments like onboarding or troubleshooting. Personal touch matters. High-value customers benefit ...

Incremental upgrades are no longer enough. What the industry needs is to fundamentally rethink what an automation platform must be.

Many business leaders today are hearing the same message: “AI will revolutionize your operations." But here’s the truth no one likes to say out loud: AI alone can't fix chaos. In fact, it can magnify ...

Intelligent automation is more than just a buzzword. It represents the fusion of AI and automation and emphasizes the importance of thoughtfully orchestrating every process from start to finish. While ...