The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...

Back in the 60’s and 70’s when Detroit still did annual model changes, I would look forward to the fall when the new models were announced, and the excitement of seeing them on the street for the ...

In 2025, 80.4% of cars sold in the US were grayscale. White leads at 25.7%, followed by black and gray, per iSeeCars data.

Nearly three out of every four cars sold globally last year were either white, black, or gray. Beyond the data, it’s a story that’s more than personal taste. White, black, gray, and silver dominate ...

Grayscale colors represent an increasing share of the car color marketplace. Other car colors retain their value better. Karl Brauer says he likes to play a game when others are riding in a car with ...

The annual Global Color Report was recently released by BASF, Germany's largest chemical company, and shows 81 percent of new cars produced across the globe in 2023 were boring shades of white, black, ...

Forbes contributors publish independent expert analyses and insights. Michael Harley is a noted automotive industry expert and analyst. A recent study by iSeeCars.com reveals that the color of your ...

The most popular car color in the United States is the humble white, representing a little more than a quarter of all cars sold. Next in line are what you would expect: black, gray, silver, and ...

(iSeeCars) — When it comes to the most popular car colors, the answer is literally black or white according to a recent analysis by iSeeCars.com. The study examined over 6.1 million cars on the road ...