The rise of generative AI chatbots has ushered in powerful new tools to help us get work done more efficiently. The technology has also introduced a slew of new terms into our lexicon, such as corpus ...

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

Digital marketing has a new force: AI SEO. As search engines become increasingly sophisticated and AI tools become mainstream, understanding how artificial intelligence has transformed search ...