Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Demand Gen Report's 2026 survey reveals a massive shift: 72% of marketers now rank segmentation as their top priority.