The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

The enterprise data landscape is undergoing a fundamental shift as the importance of unstructured data grows in parallel with the rise of generative AI and agentic workflows. Data platforms are ...

Enterprises are shifting from simply storing data to harnessing it through layered, AI-ready data platforms that integrate seamlessly across the stack. The trend is pointed toward trusted foundations ...

In 2025, enterprise data platforms support business operations by combining analytics, governance and orchestration in one system, increasingly with generative and agentic AI-enabled features to ...

Dr. Sanjay Kumar is an AI & Data Science Product Leader with 15+ yrs in AI, MLOps & cloud analytics driving enterprise innovation. There hasn't been a technological revolution on this scale since the ...

Rokt mParticle announced the launch of its Hybrid Customer Data Platform (CDP) on Snowflake AI Data Cloud on Oct. 16. According to company officials, the new offering provides enterprise companies ...

Cloudera is pitching itself as the essential “shovel to the miners” for the enterprise artificial intelligence (AI) gold rush, as it sees a future where customers no longer have to choose between the ...

Cloudera’s “magnificent obsession,” that of building a single, universal data platform with a single, unified control plane, is something the company has thought about and worked toward for several ...