Customer analytics is the process of collecting, validating, interpreting and analyzing data to gain valuable insights into your customers’ preferences, behaviors and needs. It involves using ...

Microsoft Power BI Power BI uses GenAI to streamline data analytics and visualization. Copilot is a Power BI tool that helps with report and dashboard creation by providing insights based on ...

Data analytics operates on both structured and unstructured data to support decision-making. It uses standard report-style queries as well as more complex AI algorithms that find unique patterns ...

Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

In this sense, analytics helps drive better decision-making based on insights and behavior patterns rather than hunches or outdated data. This faster decision-making benefits multiple aspects ...

Data mining is the process of transforming raw data into actionable information for business, typically using data mining software solutions. Written by eWEEK content and product recommendations ...

When the data is placed in fields with specific data types that are checked and enforced, then it is easier to analyze. This structure might include fields like the time, date, ZIP code or other ...

Data analytics tools are designed to help businesses make sense of large amounts of data. They sort through the data to find patterns, trends, and connections that might not be apparent at first.

Using categorical data comes with another challenge: high cardinality. Cardinality refers to the number of possible values for a particular category. For example, the cardinality of a list of all ...

So, what exactly is data analytics, and how do health insurance companies like Independence Blue Cross (Independence) use it to make informed and innovative decisions to power better health care?