You might say it’s just a pigment of your imagination ...

For decades, people have speculated about Hollywood icon Elizabeth Taylor's eyes, questioning their true hue: Are they blue velvet, deep purple or vivid violet? Such is the legend surrounding Taylor's ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

Many of us develop strong attachments to particular colors, but purple brings out the most focused and enthusiastic devotion. What makes purple so distinctive? Part of the answer comes from optics.