Louis Georgiou, co-founder of Manchester-based Code Computerlove, and Kenny Skelton, former-VP of AI Enablement, WPP, have ...
WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...
WPP has entered into a global partnership with TikTok, making it the first holding company to integrate TikTok Symphony generative AI tools into its marketing toolbox. WPP Open, the agency’s ...
Hosted on MSN
WPP bets big on AI to regain industry leadership
Artificial intelligence (AI) isn’t just reshaping industries, it’s upending them. Nowhere is this more evident than in advertising, where AI is reshaping how brands create, deliver and optimise ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results