The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you ...

If you’ve spent an afternoon (or 20) trawling through the muddy depths of a corporate inbox, you may be surprised to learn the original purpose of email was to build relationships, specifically within ...

Here are 10 strategies that will enable job seekers to land an exciting new gig through unorthodox email outreach strategies. 1. Embed a personal video in emails. Both consumers and B2B buyers prefer ...

Writing a subject line that will inspire receivers to open an email can be a big challenge for professional communicators, especially if the same message is going out to a large number of people.

We’ve talked about how to send a killer email to anyone in the industry, emphasized how important it is to maintain a healthy mailing list, and gone over how to sell a music journalist on your music ...

If you’re writing an email message with a call to action that motivates people to take an action, then you need to exploit the benefits of the item you’re offering. Whether that item is one of the ...