A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here is a brief overview of the ...

Wildfires have been devastating California at a hazardous rate and it has become a serious cause of concern for affected utilities in the area, both large and small. The largest investor-owned utility ...

Podcasts have quickly become one of the most popular forms of content to consume, with their portability being the leading factor. They can be listened to while commuting to the office, doing cardio ...

While the pace of consumer transactions has been speeding up, B2B purchases actually take 20% longer to complete than they did in 2009. More people are involved in the seven-step purchase process — an ...

Independent research confirms that people make a series of five buying decisions whenever they are being sold to. Central in the prospect's decision-making process is the question: "What will it do ...

As a young, successful entrepreneur with a public profile, I am often asked to reflect on how and why I achieved what I have in business. Was I just lucky, or were there certain characteristics, ...