Artificial intelligence audience testing startup Artificial Societies Ltd. today launched its flagship “societal simulator” tool in order to speed up market research. The Artificial Collective ...
For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...
Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...
A few weeks ago, I fell down a rabbit hole of cottagecore TikTok and Japanese jazz-funk from the ’70s. I didn’t search for it. I didn’t ask for it. But, somehow, my For You Page and Spotify knew. They ...
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