Retail media standards: Still a thing we’re working on! The tagline needs work. But the demand for IAB-based retail media standards is still growing. A year ago, ad tech vendors led by the startup ...
Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's head start in retail media explains part of this imbalance, ...
NEW YORK — In September 2023, the Interactive Advertising Bureau released the initial draft of its “Retail Media Measurement Guidelines” for public comment. Now, a year later, Kroger is readying its ...
NEW YORK, Oct. 18, 2023 /PRNewswire/ -- Omnicom Media Group, the media services division of Omnicom Group Inc. (OMC) has launched a Retail Media Standardization Initiative to define and drive ...
As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead. As we progress ...
Vibe Retail POS continues to invest in product innovation and merchant support as it expands, emphasizing long-term ...
Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as retail media networks have proliferated, ad buyers still are limited in how many they can participate ...
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