This new iteration of the Samba OG is easily now the most expensive version of the 1950s indoor soccer shoe Adidas sells and ...

The Kansas City Chiefs quarterback is the brand’s prize asset, but it needs him to transcend football if he’s to become a ...

The Bayern Munich and England striker is the first superstar on a new platform called Cleats Club, which aims to make the ...

Aéropostale's new marketing effort features professional soccer player Cavan Sullivan decked in a trending denim teen look, ...

Inter Miami destroyed New England Revolution on Saturday on Decision Day in the MLS, as the team from Florida started losing ...

New women’s sports teams are turning to crowdsourcing to drum up ideas for their brand identities. “You feel like, my God, ...

The statement added that the new name doesn't just represent the fans, but "signifies a collective identity made up entirely of its fan base." Boston Unity Soccer Partners is an "all-female core ...

Organizers of Boston’s new women’s professional soccer team unveiled the new name and brand of the team Tuesday. Boston Unity Soccer Partners said the team’s new name will be BOS Nation ...

It's a historic day in Boston, as the city's new National Women's Soccer League franchise announced its new name on Tuesday. Sporting colors of green and black, the BOS Nation Football Club ...

Boston’s new professional women’s soccer team established its identity with what it believes is a boss move Tuesday. The “BOS Nation Football Club” name is a play, team leaders explained, ...