Giving military commanders timely access to information is only half the battle, a Marine Corps leader recently said. Delivering it in an intuitive fashion so that the commanders can make quick ...

In Finland, farmers who have transitioned to regenerative agriculture perceive intuition as something that leads to better decision-making, a new study from the University of Eastern Finland shows.

For centuries, philosophers have asked: where, in the mind, does a decision begin? Is there a moment we can point to and say—there, that’s when the mind… made up its mind? Neuroscience has long tried ...

When you wake up and get on your phone in the morning, chances are your inbox is full of instructions, or your apps are telling you about your sleep, your productivity, measuring your heart rate ...

Starting a new business can be a leap into the unknown. The main question I think you should ask when starting a business or pivoting to a new one is whether to trust your instincts or rely on data.

In 2008, Uber seemed like a terrible idea. Regulatory headwinds, an unproven business model, and the unsettling proposition of summoning a stranger’s car from a smartphone app made most seasoned ...

(Illustration: Demetrius Robinson / The Athletic; Photos: Alika Jenner / Getty Images, Steph Chambers / Getty Images) Editor’s note: This story is part of Peak, The Athletic’s desk covering leadership ...

Many organizations implementing AI agents tend to focus too narrowly on a single decision-making model, falling into the trap of assuming a one-size-fits-all decision-making framework, one that ...

Founder instinct is a real tool that works well, but it doesn’t scale. It can drive early success, but it becomes a bottleneck as the company grows. When a founder’s intuition becomes the final word ...