Shiny object syndrome is the phenomenon of being distracted by new and exciting opportunities. For entrepreneurs, this can mean new business ideas, or products or services that aren’t part of their ...

Since the dawn of marketing, teams have been regularly sidetracked from solid strategic work to investigate if they "should be using [insert new shiny thing]." In the late 2000s, social media was ...

From keeping up with multiple social media platforms to constantly changing algorithms and desiring to reach anyone and everyone in their market, real estate agents can get stuck in “shiny object ...

Editor’s note: Mary Jeanne Vincent is out this week but left us with a column that still rings as true as when it was first published in 2021. Hunting for a job is hard work. It is easy to get ...