As previously reported, Snoop Dogg and his spiritual adviser Bishop Don "Magic" Juan recently partnered with clothing and sunglasses company Serious Pimp, and have now announced the addition of a ...

(AllHipHop News) Rapper Snoop Dogg will enter the business world of the MMA this Saturday, when he is expected to be named President of the Serious Pimp clothing/sunglasses company. The announcement ...

Serious Pimp, the leading Hip-Hop apparel, sunglasses and accessories company co-founded by entertainment icon Snoop Dogg, will partner with Academy Award®-winning Hip-Hop artists Three 6 Mafia to ...

It was announced Tuesday that sunglasses brand Serious Pimp has now become the premier brand of shades for Hip Hop entertainers across the globe. Tapping artists such as Snoop Dogg, Game, DJ Quik, Ice ...

Snoop Dogg will take on a new executive role this week. On May 29, Tha Doggfather will be named President of Serious Pimp, a clothing and sunglasses line that blends hip-hop and Mixed Martial Arts ...

(AllHipHop News) Jersey Shore star Mike The Situation Sorrentino has gone into business with rap star Snoop Dogg and his spiritual advisor Bishop Don Juan to launch a new clothing line. Snoop Dogg and ...

SANTA ANA, Calif. - Serious Pimp Inc. sued Michael Sorrentino in Orange County Court, claiming Sorrentino, known as The Situation on the "Jersey Shore" TV show, breached an agreement to wear its ...