This case study shows how Sensodyne, the GSK-owned toothpaste brand, launched a new premium range of dental care products by communicating seven product benefits, increasing global share to 9.4%. This ...

Sensodyne, a well-known oral care brand under Haleon (formerly GlaxoSmithKline Consumer Healthcare), has unveiled its latest product innovation – Sensodyne Complete Protection+ Mouthwash. The ...

Developed by Grey Group Singapore, the 'Straight from the mouth' campaign features print ads that 'speak' to the consumer through a mobile-phone app (pictured) to provide education on the importance ...

Mumbai: Sensodyne introduced its latest innovation – Sensodyne Complete Protection+ Mouthwash. With an existing line of toothpaste and brushes designed for people with sensitive teeth. According to ...