Enterprise software giant SAP is launching a customer data platform (CDP) that aims to help organizations meld customer data across touchpoints -- from commerce and marketing to sales and service -- ...

In this week's Newsbytes, SAP released its long-awaited CDP, Google updates its analytics platforms and more news from customer experience and marketing. Google has updated Google Analytics, creating ...

SAP acquired Emarsys in a big move in the customer experience software news space, Twilio announces platform updates, Microsoft updates its CDP and more. SAP has announced it has entered into an ...

SAP is launching a customer data platform (CDP) that it says will help brands link customer data across touchpoints. The firm joins a crowded field that includes Adobe and Oracle.

SAP Emarsys Customer Engagement has announced its June 2024 product release, featuring a host of omnichannel additions, enterprise enhancements, and AI-infused features that build on the platform’s ...

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