“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, director of data, modeling, ...

Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting – is often overlooked. Beyond website visitors, LinkedIn offers ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. If you’ve seen the same advertisements repeatedly on your social media feeds after ...

Retargeting, a word long associated with the cookie-based world of direct-response display advertising, is getting a refresh. With the explosion of mobile and subsequent deterioration of cookie ...

We all know the importance of retargeting users who have visited your website but haven’t converted. If yours is a lead generation business that has a longer sales cycle, you know it is even more ...

Retargeting has become an indispensable strategy for re-engaging potential customers and driving conversions. Unlike traditional marketing, retargeting focuses on already warm leads who have taken the ...

LinkedIn has pleasantly surprised its users by steadily rolling out new features in recent years. In April 2022, they publicly released the ability to build retargeting audiences based on individuals ...

Coinzilla rolls out a retargeting service aimed at helping Web3 advertisers re engage high intent crypto users.

Retargeting campaigns probably aren’t about to vanish or melt into something unrecognizable. But you can’t help but wonder how retargeting will evolve, how it will be shaped by possible privacy policy ...