Sportswear maker Reebok is building up hype for its Ex-O-fit sneakers with a mobile advertising campaign that uses location to drive consumers to the nearest store to check out the shoes. Unlike other ...

At Reebok’s new flagship store in South Boston, consumers can customize pairs of the fitness brand’s Classic Leather sneakers and watch — and sometimes help — shoemakers craft them by hand. Customers ...

Reebok is expanding under soon-to-be owner Authentic Brands Group. The brand conglomerate on Monday announced a partnership between Reebok and JD Group that will see the athletics brand in more than 2 ...