Colour is one of the most powerful identifiers a brand can have. And if there's one sector that highlights the power of colour in branding, its sport. Some teams are even informally named after their ...

There was little surprise in seeing red appear on Leeds United’s new home shirt — but it is a colour that is universally hated in the city and by supporters. Since Red Bull was announced as a ...

Leeds United have released their new home kit for the upcoming 2024/25 season - but what do industry experts make of it and the decision to have a large Red Bull logo adorning the front? United ...