It may seem that carmakers are selling you the same car again and again, but there are some hidden benefits for consumers and automakers alike. Automakers use badge engineering to save costs by ...

Surprisingly many Sports Carson the market have owed their existence to badge engineering. Spreading the same car and platform across multiple different brands and markets is a good way of keeping ...

Your new car is the result of expensive research and development. Over the course of a few years, automakers spend a lot of money designing and developing an entirely brand new car for us to buy.