Who would have thought that the lowly barcode, the stodgy grandfather of the identification technology world, would reemerge as a marketer’s dream? Well, it is happening. A new generation of barcodes ...
The next generation of barcodes includes a heavy emphasis on QR codes and smartphone-use. Fifty years ago, on June 26, 1974, the first universal product code (UPC) was scanned at a Marsh Supermarket ...
The food industry is preparing for a seismic shift in the way that all companies, both food- and nonfood-related, will ...
Next year will mark 50 years since the first product barcode was scanned. The simple system of lines, spaces, and numbers has helped track inventory and scan physical product prices. But what if it ...
Special thanks to Marcella Michalek, a former summer associate at Foley, for her contributions to this article. When introduced nearly fifty years ago, the Universal Product Code (UPC)—the most ...
US-based SpyderLynk’s SnapTag is an application that mimics the make-up of a QR-code, but without the image of the traditional 2D barcode. The app was designed with both the consumer and brand in mind ...
Barcode imagers (also known as digital or area imagers) read both 1D and 2D barcodes using sensors that have rows of cells. They’re proliferating with 2D barcodes that embed more information than ...
Hailed as 'space-age' technology upon their launch in Britain in 1979, 'bar-coding' was praised as a wonderful invention that would speed up the weekly shop. But 50 years after being first used on ...
On 26 June, 1974, a packet of Juicy Fruit chewing gum passed through the checkout at a grocery store in Troy, Ohio, becoming the first ever item to have its barcode scanned. Within months, millions of ...
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