A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

S Swaminathan, CEO, GS1 India, in an exclusive interaction with ETHealthworld elucidates on the recent mandate for drug manufacturers to include barcodes with QR codes on their packaging, its benefits ...

Dynamic QR codes are emerging as a key tool for brands to own the post-purchase experience and capture first-party data The QR code movement that took hold during the pandemic may have changed how ...

According to MarketsandMarkets, the report "Pharma & Cosmetic Anti-Counterfeit Packaging Market by Technology (Mass Encoding, RFID, Tamper Evidence, Hologram, Others) and Region (North America, Europe ...

The Drugs Technical Advisory Board (DTAB), in June 2019, approved the proposal for mandatory QR codes on the APIs in order to combat falsified drugs. (Image Credits: Pixabay) To control the sales of ...