Small companies often use both promotional campaigns and advertising when marketing their products. However, there are inherent differences between the two types of marketing methods. Promotional ...

Promotional merchandising involves employing promotional products to help companies and other organizations advertise their products and services. According to the Advertising Specialty Institute, ...

Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to surveys ...

Adding a promotional product into advertising campaigns can enhance results. In a recent study, 18-to-34 year olds were exposed to advertising for pizza via three mediums: a TV spot, a print ad and a ...

Opinions expressed by Entrepreneur contributors are their own. One Super Bowl ad runs $2.6 million. Is it a good investment? What else might an advertiser do with that kind of cash? Do the people’s ...