Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Marketers could save, at minimum, $13 billion by improving programmatic practices and cutting click-bait websites from ad buys, the Association of National Advertisers (ANA) claims in a new study. A ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Marketers say programmatic ads provide higher levels of ROI than traditional media buying, according to research from AdRoll. Sixty-one per cent of UK marketers state programmatic ads generate more ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

AMC Networks says it has made it possible for advertisers to use programmatic tools to buy ads on AMC, WE tv and BBC America, calling it an industry first. Programmatic advertising, which is ...

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...

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DOOH has allowed for significant growth; Kubient, a full-stack digital audience marketing platform, claims to be introducing the first real-time bidding solution for digital out-of-home advertising ...

NEW YORK—DirecTV Advertising is bringing programmatic ad sales capabilities to its linear satellite inventory in a move that it said will provide advertisers to increased inventory, scale and untapped ...