Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...

Artificial Intelligence (AI) has become an indispensable component of modern product management, driving innovations that are reshaping industries worldwide. From automating workflows to delivering ...

For marketing departments, the pendulum seems to be swinging again, and this time in their favor. According to several recent studies, marketing’s role has been in steep decline at many companies. But ...

Technology products are not static. They evolve in response to shifts in the market or changing customer expectations. The most successful companies prioritize product development to maintain a ...

The history and evolution of product management. Silicon Valley likes to say (with some justification) that it’s where the future is invented. From technical innovation to upended business models, ...

Back in 2022, I wrote about the triple threat of additive, agility and automation—three forces that were already reshaping manufacturing and product development. Fast forward to 2025, and these trends ...

A product development strategy provides a framework for creating new products or improving the performance, cost or quality of existing products. The strategy helps a company achieve business goals, ...

Imagine you're building an unmanned aerial vehicle (UAV), a cutting-edge electric vehicle or a self-driving car. Not long ago, this would’ve meant years of physical ...