Adobe MAX starts today in Miami and one of the big announcements from the show is the addition of a new Generative Extend beta to Premiere Pro powered by the Firefly Video model. The list of Adobe’s ...

Jason Druss from the Premiere Pro team gave us a look at Adobe’s new Generative Extend feature live on the NAB 2025 show floor. It’s the first generative AI tool built directly into Premiere Pro, ...

SAN JOSE—Adobe today announced the official launch of its Generative Extend AI tool for Premiere Pro. The feature—announced at its Adobe Max conference last fall, was originally rolled out in beta for ...

At NAB 2025, Adobe also announces an AI clip search tool and caption translation, as well as new color management. After Effects and frame.io also benefit from upgrades. I've been testing PC and ...

Generative Extend, powered by the Firefly Video Model, is now generally available with support for 4K and vertical video, transforming editors’ workflows in Premiere Pro with the power to instantly ...

MIAMI BEACH, Fla.--(BUSINESS WIRE)--Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq: ADBE) announced beta availability of Premiere Pro’s first set of Firefly-powered ...

Adobe has expanded its Firefly family of creative generative AI models to video, in addition to new breakthroughs in its Image, Vector and Design models. The Firefly Video Model, now in limited public ...

Adobe has announced a range of AI-driven features and upgrades for Premiere Pro. The company has launched Generative Extend in Premiere Pro, which is powered by the Adobe Firefly Video Model and ...

Adobe launched video generation capabilities for its Firefly AI platform ahead of its Adobe MAX event on Monday. Starting today, users in a limited beta can sign up to test out Firefly’s video ...

Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of features across the company's wide array of apps.