The quantity-over-quality debate in email marketing has become a bit of a moot point since the advent of the GDPR. In order to comply with the regulation’s consent requirements, marketers have been ...

An email preference center is among the most powerful—but often underutilised—tools for gathering vital customer data and empowering your subscribers. But with trends and laws, like the pervasive ...

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” (Peter Drucker). In today’s marketing world of exploding social media, seemingly ...

Surf the Web and you’ll encounter all kinds of online preference centers: Some that ask customers effective questions that can be used to fuel e-mail message relevance, others that provide a ...

Customer engagement company Airship today launched Airship Preference Center to help marketers manage customers' opt-in choices. Airship Preference Center is seamlessly integrated within Airship's ...

GDPR, in effect for 15 months now, has affected the marketing profession—marketing automation, in particular. Though information security and data protection have always been important considerations, ...

Personalization is critical for B2C marketers to deliver better customer experiences, and enterprise preference management can play a key role in this strategy. In a value exchange, customers share ...

The company is launching an additional section to its ad preference center — where users can already manage targeting criteria for display ads. In the new area, people will […] Sensitive to privacy ...

Jodi Daniels is a privacy consultant and Founder/CEO of Red Clover Advisors, one of the few Women’s Business Enterprises focused on privacy. Recently, I hopped onto my Peloton only to see a new notice ...