Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Faced with shrinking budgets, marketing departments are under more pressure than ever to maximize results and optimize every dollar spent. According to Gartner, marketing budgets dropped to just 6.4% ...

Phil Goldstein is a former web editor of the CDW family of tech magazines and a veteran technology journalist. He lives in Washington, D.C., with his wife and their animals: a dog named Brenna, and ...

I’ve been in the Customer Success field for several years now, and if there’s one thing I’ve learned, it’s that data can be both a blessing and a curse. On one hand, we have more information about our ...

Web-based predictive analytics methods identified strong correlations between Google search trends and COVID-19 hot spots in parts of the country – as early as 16 days prior to the first reported case ...

Yesterday SPSS started shipping its Predictive Web Analytics product to combine historical and predictive insights from Web activity. The product marks the first prepackaged solution combining SPSS ...

The customer is king again. After decades of mass-market driven customer outreach, which typically lumped customers in large, homogenous segments, a complex mix of socioeconomic factors coupled with a ...

Businesses have been clamoring for ways to incorporate data analytics into their operations for years. The rise of digital products has made it easier than ever to collect information about customers ...

This is the first article of our three-part series on the state and development of predictive analytics in the legal market. Our second article will look at why predictive analytics' growing accuracy ...