Positive behavior change is so hard to maintain because most behavior is habituated, running on autopilot, while we think about other things. Under stress, all animals, including humans, are likely to ...

Cancel culture may be warranted, but lasting behavior change is rarely built off shame-based approaches. Source: Shutterstock/iQoncept It’s Tuesday morning at 9:10 a.m. I’m sitting face to face with ...

Today may be the day when you make a resolution to improve some aspect of your life. Making a positive change can happen at any time, but since now might be when many of you are contemplating a new ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

HAMDEN, Conn. (WTNH) — Games can be much more than just for fun. Dr. Elena Bertozzi is a Quinnipiac University professor of game design and development and the chair of the visual and performing arts ...

The Cohen family is aiming higher in their continual support of the community. For years, Neil and Honi Cohen, along with their children Jill and Brian, have volunteered in the areas of health care, ...

Contingency management (CM) is a behavioral therapy technique that encourages beneficial behaviors by giving rewards or positive reinforcement. CM incentivizes certain behaviors and discourages ...

Making people feel positive about themselves gets better results than negativity. Here’s a common pattern in my house. See if it seems familiar to you. After my husband showers, he often forgets to ...