The Packaging People Insights: The Role of Packaging Design in Building Long-Term Brand Recognition

As brands compete across physical shelves, direct-to-consumer platforms, and third-party marketplaces, packaging often becomes the most ...
The Drum

Packaging strategies in marketing and what to consider for strong packaging design

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...