Algorithms are the backbone of everyday life. From social media feeds and streaming services to advertising and the business world, these computer instructions have become more sophisticated at ...

The engine is built on a decision theory model called "Multi-armed bandit" or MAB -- the same model Google uses to serve ads and Yahoo uses to suggest personalized news articles. It has the additional ...

In the span of a few years, custom algorithms have gone from nonexistent to a necessity for many media buyers. Custom algorithm company 59A, for instance, has clients who have used its algorithms for ...

The same personalized algorithms that deliver online content based on your previous choices on social media sites like YouTube also impair learning, a new study suggests. Researchers found that when ...

Everyone in programmatic knows that the best way to drive outcomes is to use some kind of identifier … right? But a CTV campaign Shutterfly ran at the end of last year to promote its holiday gift ...

Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today (23rd October, 2025) announced a new partnership with Index ...