Some programmes are directly linked to a particular company (such as an insurer, bank or supermarket chain), while others are stand-alone rewards programmes. From a business point of view, a loyalty ...

Earlier this month, software company Salesforce acquired customer data platform (CDP) and personalisation engine vendor Evergage. Alone this deal may not be noteworthy. But coupled with market growth, ...

One topic that we’re seeing a lot of debate about currently is personalisation, but it’s actually a fairly simple concept and one that has been around for decades. Personalisation simply refers to the ...

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

It’s that time of the year, with festivities keeping us busy as we meet friends, and family with a bunch of gifts. No wonder this is also perhaps the busiest season for marketers who release ...

Tanya Kant received funding from the Arts and Humanities Research Council as part of her Doctoral studies (2012-2015). Wherever you go online, someone is trying to personalise your web experience.

Web personalisation is the process of tailoring a website to the visitor based on different pieces of data collected about them. The data can come from what social media sites they’re logged into, ...

GUEST OPINION: Personalisation has become the most exciting and important driver of customer loyalty. Powered by AI, personalisation is becoming more than just the engine behind modern loyalty ...

The false choice between personalisation and the public interest and how we can move past it We are at a tipping point in the debate about how far public service media organisations should embrace ...