“Coiltinis”, “Gel & Tonics”, and “Thirst Traps” are on PATTERN’s chief CURLtender (and founder) Tracee Ellis Ross’s cocktail menu. In the haircare brands first-ever TV commercial, Ross is turning ...

Pattern Beauty is on a sizzling hot streak with its heat tool launches—pun intended. The hair care brand, founded by Tracee Ellis Ross, broke into the market in January 2023 with its curl-conscious ...

PATTERN Beauty by Tracee Ellis Ross keeps curls in mind. But how does their latest hot styling tool shape up? Actress, producer and director Tracee Ellis Ross is a trendsetter in many ways, and one ...

Pattern Beauty—created by actress and producer Tracee Ellis Ross and known for its roots in haircare—is expanding into a new category with the launch of its Body Collection, the company tells Forbes.

This time of year—as temperatures fall and the humidity of summer begins to wane—our hair requires more from our routine than just a bi-weekly shampoo and condition. So, to hydrate this season’s dry, ...