The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Changing your packaging can have a variety of effects on your sales, costs, brand and retail store placement. Some business change their packaging as a proactive strategy to increase sales, while ...

In 2016, Anaita Sarkar founded Olivia & Co, an online retail store selling personalised accessories. With a masters in commerce and marketing, Sarkar knew the importance of trying and testing ...

Jenny Stanley, MD at Appetite Creative, looks back at the recent Paris Packaging Week show. Paris Packaging Week 2023 was held from 31 January 31 to 4 February, and was attended by top packaging ...

Packaging and design are the body and soul of any product. It is critical for a company trying to sell its product or service to get both correct. The challenge is not just getting it correct, but it ...

Packaging has moved from a back-end cost to a front-line business decision, reshaping margins, sustainability strategies and competitive advantage across global markets.

Straws, plastic bags, bottles, wrappers; just how much have we cut back on single-use plastics? Not enough. In fact, some of the biggest global brands, including PepsiCo, Mars and Nestle are almost ...

Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines. Modern SEO is about developing a cohesive brand identity ...