Every account is different. True understanding takes time – after weeks (or months) of being in the weeds. But some issues come up again and again. PPC isn’t an exact science, but there are guardrails ...

Search term data keeps disappearing, and guessing at smart bidding performance gets expensive fast. These three techniques ...

Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes. Understanding macro trends is crucial for making informed ...

A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...

Before getting into the more detailed elements of a local PPC (pay-per-click) account and why it is important, you need to know what a local PPC account is. This type of PPC account targets customers ...

For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have other responsibilities that cut ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Opinions expressed by Entrepreneur contributors are their own. Pay-per-click (PPC) advertising can be an effective way to drive traffic to your website quickly, but small businesses too often make ...

Are you getting too many invalid clicks in your Google AdWords account? How about "valid" clicks, but you know they are actually invalid? Both of these scenarios can be difficult and costly.

Google plans to delete AdWords accounts that have been inactive for 15 months beginning on March 25. The move is intended to keep AdWords running fast and help advertisers stay within the “manager ...

There is an excellent thread over at Search Engine Watch Forums that discusses how one Google AdWords advertiser is too busy these days to manage his account. He asks, what is the safest way to ...