Xbox is expanding its wireless controller lineup with six dreamy color ... pink, purple, and orange top plates for an additional $9.99 fee (costing $79.98 each), joining the 33 existing colors ...

A floating Xbox controller. No, it's not filled with helium ... the prize also includes a very snazzy-looking orange Xbox and a stand for the console that resembles the franchise's iconic Ornithopter.

Coca-Cola has partnered with Xbox to give away a selection of super bright controllers "representing the most popular flavours in the brand's portfolio", such as orange, lemon, exotic, fruit twist ...