although they may have used Nielsen as well, according to a November survey from market intelligence firm Advertiser Perceptions. Forty-nine percent of those said the newer entrants were as ...

According to a Nielsen survey, millennials cited technology use as the most defining characteristic of their generation, over other factors like music, pop-culture consumption, and liberal mindset.

According to Nielsen, in-car listening constitutes the majority of away-from-home radio usage, with weekends leading at 79% ...

PPM results from Nielsen show overall growth in radio listenership due to a much-awaited methodology change, according to a ...

Nielsen has appointed Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the company’s newly ...

Advertising According to survey data from market research firm Nielsen, 33% of women 18 to 35 in the Seattle market area — a projected 205,000 young women — used medication to combat ...