The iconic British luxury automaker is undergoing a major brand overhaul. With its official debut around the corner, Jaguar’s ...

Honestly, think about Jaguar's controversial recent rebrand ... Even ostensibly "fresher" models like the E-Pace crossover ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes Eliot Wilson.

As part of a grand plan for reinvention, Jaguar will introduce a completely new design language where new cars will look "as ...

Pace SUV have surfaced online, thanks to our sister publication Autocar UK. The images give us a first glimpse of the SUV ...

Jaguar last week released three pictures of its future electric sports sedan—heavily camouflaged, of course. The car will ...

Jaguar's big plans for the future include replacing its historic "growling cat" logo with a "leaping cat" one, as it attempts ...

Jaguar is currently on life support. The once glorious British luxury brand’s image has taken a massive hit, and sales have ...

JAGUAR have unveiled a new logo as part of their re-branding to electric only models. The luxury car manufacturer sparked a ...

Intro When it launched, the Jaguar E-Pace diversified the brand away from its regular crop of buyers by appealing to a ...

Jaguar unveiled its first and only all-electric vehicle in 2018, the I-Pace SUV, though it ... and assembly of its E-Pace and ...