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Jaguar Starts Over With New Logo, Electric Dreams, And A Big Question Mark
The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that herald its reinvention
Jaguar unveils new logo and look as it prepares its electric future
The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a bespoke font and the car maker says its "geometric form" has combines "upper and lower case characters in visual harmony.
Jaguar pounces on new logo and ‘delete ordinary’ slogan
Car giant Jaguar has unveiled a new logo and a rebranded range of electric cars alongside marketing slogans such as “delete ordinary”, “live vivid” and “copy nothing”.The new logo features the British vehicle maker’s name written as JaGUar – a “seamlessly blended upper and lower case characters in visual harmony”,
CarBuzz on MSN
2d
Jaguar Teases Swoopy New Concept With Boxy Lines
Jaguar has been making waves with its new brand identity revealed earlier this week, promising that all new cars will be ...
Autoweek on MSN
2d
Take a Peek at Jaguar’s Latest EV Concept
The all-in bet on full electrification has yielded a complete rebranding, new logos, and a sleek concept that will break ...
1d
on MSN
Jaguar Teases Design Vision Concept, Says Bye-Bye Rear Window, Hello Air-Con Vents
The teasing continues ahead of the electric GT concept’s debut in Miami on December 2, with a set of new cryptic images ...
2d
Jaguar's Concept Car Teaser Hints at the Brand's New Direction
The official reveal of the brand's new car and its "Exuberant Modernism" design language comes next month at Miami Art Week.
AutoExpress
2d
Jaguar concept car teased further in new image
The teaser image, a sketch rather than an actual photograph, appears to show the rear end of a car with a bold huge flared ...
Autoblog
19h
JaGUar's bold and controversial rebrand divides fans and critics
Jaguar
announced today a bold
new
approach to their brand image that focuses on Exuberant Modernism, a
concept
they ...
Electrek
2d
Lucid (LCID) teases Jaguar over its upcoming +$100,000 ultra-luxury EV
Lucid (LCID) teased Jaguar after the British automaker previewed its “Dramatic” upcoming ultra-luxury EV model. The shade ...
autoevolution
1d
Jaguar Teases Its Design Vision Concept, Set to Be Revealed During Miami Art Week
The 102-year-old company has recently announced a major rebranding, possibly its biggest ever, as it tries to reinvent itself ...
Car Dealer Magazine
2d
Jaguar faces heavy flak for new look as it reveals teaser image of concept car
Jaguar has faced a wave of criticism following its controversial relaunch which saw it unveil a new logo and an advert with ...
3d
on MSN
Jaguar dubbed 'Bud Light 2.0' after releasing modernist rebranding ad with androgynous models, no cars
X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...
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