Jaguar’s rebrand is the latest attempt to subvert history and tradition
The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything and the value of nothing. The very reason why the leaping cat motif, which has been a feature of Jaguar cars for almost a century,
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...
The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
" wrote Lulu Cheng Meservey, co-founder of Rostra PR group. "Art school grads simply aren’t associated with elite engineering ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
Jaguar has offered a glimpse of its “polarising” new electric car after attracting ridicule for its controversial rebrand.
I probably shouldn’t be surprised that the likes of Elon Musk have pejoratively called the spot woke, presumably because ...
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
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