SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business's ...

Mobile marketing is changing the way businesses connect with their customers. With more people using their phones for everything from shopping to socializing, it’s crucial to have a solid plan in ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. While we pay a lot of attention to new channels, the ...

With more and more people choosing to stay at home to limit the spread of COVID-19, a significantly increased amount of time is being spent using smartphones. While text message marketing has been an ...

Opinions expressed by Digital Journal contributors are their own. With the average American checking their phone once every 12 minutes, it is easy to see why SMS marketing is one of the most popular ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

For most people, summertime means sunshine, beaches and barbecues. Retail marketers, however, already have the holiday season on their minds, and summer is a great time to begin holiday prep – ...