Global Advertisers Benefiting from 71% Reduction in Wasted Ad Spend on Unsuitable Content When Using AI-Driven Content Block Lists on Facebook and Instagram Feed and Reels IAS's Content Block Lists ...
Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...
Meta teased new ad optimization offerings as it touted solid Q1 results on Wednesday. It also hyped its investments in AI agents and its launch of a standalone AI app this week, while hinting at ...
In an effort to give advertisers tools that help them focus on optimizing the most “valuable” conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline ...
Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred Leach, Meta’s VP of product management, told ...
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