Establishing metrics for marketing communications efforts is a topic that marketing and communications professionals at healthcare systems, medical practices and business settings often spend a lot of ...

Susan Thomas is founder and CEO of 10Fold, a communications agency headquartered in Silicon Valley with offices across the United States. In today's fast-paced and constantly evolving business ...

Let's face it: In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for budgets to make things look pretty but aren’t always recognized ...

Measure it, manage it, get buy-in for it. For guests Tatiza Gondim, head of marketing at Clear Junction, and Gabrielle Dunbar, associate director at Champion Communications, if you don’t have a solid ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is a very important part of running a business. To succeed in the competitive world, you need a strong marketing strategy that ...

Ready to bring the power of visuals to B2B? Join us for "Visual Communication Mastery: Streamlining Marketing Workflows." This webinar will help you unlock new visual communication tactics, transform ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Founded in 2017, 9Yards Communications has grown from an initial team of 10 to more than 180 professionals by building a deeply integrated model that unites strategy, creative, PR, digital, and ...